MAIN RESPONSIBILITIES

• Design & develop social media strategies

• Content creation on all channels (Facebook, TikTok, Instagram,Threads, APP, Website)
• Develop an overall strategy for TikTok Livestream including direction and content planning.
• Host/ Co-host livestream sessions to introduce and sell products on the brand’s TikTok channel.
• Monitor livestream performance metrics such as revenue, views, engagement and propose improvement strategies.
• Measure and report on the performance of every social media campaign
• Work with designers to ensure content is informative and appealing
• Booking KOLs/ KOCs
• Conduct competitors, market trends to identify new opportunities and improve campaign performance
• Other tasks as required

REQUIREMENTS

• Education background in Marketing, Business Administration.
• Over 3 years experience in Social Media in retail or F&B industries.
• Must be aware of the market trends, competitors in the market and future threats.
• Knowledge and experience in marketing strategies, advertising and media.
• Self-motivated, ability to work under pressure and should believe in team work and collective efforts.
• Good presentation skills and data analysis.
• Willing to work on weekends if necessary.

SKILL

• Detail orientation
• Leadership & Project management
• Customer satisfaction orientation
• Creative, good planner